Jeffrey Moore (Geoffrey Moore) explain segmentation

World Health:Only few companies are big enough tosupply the needs of an entire market.Even the large ones must break downthe total demand into segments and choose those that the company sbest equipped to handle.Market segmentation is marketingstrategy that involves dividing a broad target market into subsets of consumerswho have co...

Apr 07,2020 | Greenle

JeffreyMoore(GeoffreyMoore)explainsegmentation

Only few companies are big enough tosupply the needs of an entire market.Even the large ones must break downthe total demand into segments and choose those that the company'sbest equipped to handle.Market segmentation is marketingstrategy that involves dividing a broad target market into subsets of consumerswho have common needs, wants,demand, or characteristics.You'll be developing a marketingstrategy that targets the individuals inyour chosen segment.You can learn the basics of it inthe book that become the bible forstartups 25 years ago.And it's still valid.Crossing The Chasm, by Geoffrey Moore.Let's meet Geoffrey Moore himselfto learn what he has to say about market segmentation. Hi, so my name's Geoffrey Moore.I live in Silicon Valley.I'm a business author, I'm a memberof a venture capital firm, and I consult andadvise technology companies, largely.Entrepreneurs tend to havevisions of global domination, and in that model you want tosegment the whole world.Because eventually the whole worldis going to buy your product,it's just a question ofwho's going to buy it first.So, I think the whole worldthing is a great fantasy and it keeps you going at night andon the weekends, but eventually if you're going toactually light the fire.You know when you light a fire,you don't want to run a match up and down under a very big log,you're just going to burn your fingers.What you want to do when you lighta fire is you get some kindling and then you get some crumpled up paper,and you get the match.And you hold the match in one and only one place until itstarts to burst into flame.

Then the flame can grow.But so, the key thing withthe segmentation at the beginning foran entrepreneur is, where are yougoing to hold the match and how long are you going to holdit in place until it lights?And sometimes you put it,holding in the wrong place.You're holding it under a brick andbricks do not burn, right?Okay.So, you've got to move the match but,what you don't want to do is justcontinually moving it back and forth.And entrepreneurs who are in love withtheir product have a very tough timewith this problem.Entrepreneurs who are in love with theircustomer, do not have this problem. Okay, so how do we start this fire?Let's explore the differenttypes of segmentation.

Sources of article:
https://www.youtube.com/watch?v=wFOOaEMrHq4

own who it

More Articles

The mentor a salary of $1 million
The mentor a salary of $1 million

Welcome to the classroom of super tutor Anthony Fok,a well-known face of Singapore sbooming private tutor scene.He s special...

own Singapore it

The chernobyl nuclear power plant is why explosion?Siu dee teacher speak principle of nuclear reactors
The chernobyl nuclear power plant is why explosion?Siu dee teacher speak princip...

Hello, everyone. I am Mr. Li Yongle.Recently, HBO shot a new TV series.The Chernobyl was quite poplular.So many pupils of mi...

nuclear

Online payment -- booking.com
Online payment -- booking.com

Pay online from Booking.com(The situation).Before providing online payment service.It was only possible for the guests to pa...

it It iss

How to drink espresso?
How to drink espresso?

Let s first take a look at what espresso is: English is called espresso machine brand, and it is extracted with an espresso ...

coffee

When a delivery man cried on the side of the road for breaking a cake
When a delivery man cried on the side of the road for breaking a cake

What happened,brother.The cake got smashed.Hi, I m TreeMan s friend, Joke.What will people do when they see a food delivery ...

cake

3M™ Tabletop Filter System Water Dispenser HCD-2, black
3M™ Tabletop Filter System Water Dispenser HCD-2, black

The built-in high-efficiency water filtration system has won the international certification of NSF/ANSI 42 and 53, which ca...

desktop water dispenser water dispenser desktop drinking water

Don’t fry and eat the yellow croaker, add this step to eat even the bones
Don’t fry and eat the yellow croaker, add this step to eat even the bones

Hi everyone! Welcome to Home Style Dishes.Today I ll show you how to cook yellow croaker.It tastes crispy outside and soft i...

It meat it

NANOPRESSO-Portable Coffee Espresso Machine EP 57
NANOPRESSO-Portable Coffee Espresso Machine EP 57

Hello! Glad it s Friday Coffee Day again.Nowadays...Come play one ...concentrate.Come on ~ what is this?nanopressoWhat is na...

bb it Coffee